As you may or may not know, France has sales 2 times per year. The sales in France are regulated by old merchant laws that are still in effect. In French les soldes means sales. If you pass a store and you see “Les Soldes” in the window, you might want to check it out. The dates of the sales in France are regulated by the government so all stores have to do it at the same time, starting and ending time. Merchants can have a promotion and offer a discounted price but they cannot call it a sale unless it is during the official sales in France dates.
Usually there is an initial markdown for the first round of sales in France. After 2 weeks or so there is a second markdown or deuxième démarque, and the last week there is usually a 3rd or troisième démarque. The sales are 5 weeks long. There are 2 major competing theories on shopping during the sales in France.
- Go shopping at the beginning. You have the best selection. The prices won’t be their lowest but the selection will not be picked over
- Go shopping at the end. The selection will not be as good as at the beginning, but the prices will be marked down a lot and things will be very inexpensive
Whatever your philosophy about attacking the sales in France is, you must know the dates, so without further adieux, the dates for sales in France are as follows:
2010 Winter Sales in France, Les Soldes d’hiver en France
Date of sales in France: January 6th at 8AM to February 9th at midnight
Dates des soldes d’hiver en France 2010: du mercredi 06 janvier 2010 au mardi 09 février à minuit
2010 Summer Sales in France, Les Soldes d’été en France
Date of summer sales in France: June 30th at 8AM to August 3rd at midnight
Dates des soldes d’été en France 2010: du mercredi 30 juin 2010 au mardi 3 août
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